Philadelphia, we love it, don't underestimate it

Philadelphia lies along the I 95 corridor in the booming megalopolis that spreads from DC to Boston and consists of 47,000,000 people, and is America's fourth largest advertising market

Philly is more than Rocky. The creative economy is Philly's 4th largest industry. Philly is home to very hip and walkable neighborhoods, filled with musicians and arty kids. Philly's music scene is booming and although it doesn't have the same name recognition as LA or Nashville, artists in this area are incredibly sincere and and their work has integrity and authenticity, which can be missing in the major music towns.

Our Story

Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.

Meet the Team

Paula J Hanson and David Nicholas


Paula J Hanson

Founder Paula J Hanson

Paula began her engineering career at Sydney’s Rhinoceros Recording working with some of the world’s great producers and artists including Chris Thomas, David Nicholas and INXS. Paula was nominated for the Australian Engineer Of The Year ARIA in 1989 for the Max Q album with Michael Hutchence. In London, she continued working with Chris Thomas engineering for artists such as Elton John, with producers Dave Stewart (Eurythmics) and Martin Chambers (Pretenders). Paula worked out of world class studios including AIR Lyndhurst (George Martin) Olympic, The Townhouse and SARM West. In LA Paula worked with Korn and 311, with Rick Rubin on a Puff Daddy remix, produced and co wrote with Marcella Detroit (Eric Clapton). Paula programmed beats and engineered projects for song writers Rick Nowels (Stevie Nicks, Dido) and Billy Steinberg (I’ll Stand By You, Like A Virgin). Paula now lives in Philadelphia where she is developing a much needed live/work studio building.


David Nicholas

Principal/Studio Designer/Record Producer
David Nicholas

David is an Australian based record producer and founding partner, designer and builder of the great Rhinoceros Recordings, the preeminent and most influential studio of the 80’s and early 90’s Australian rock era. During his time at Rhinoceros, he worked on most of the significant Australian albums of that decade, including, INXS’ ‘Kick’, ‘X’ and ‘Shaboo Shoobah’, Midnight Oil’s ‘Blue Sky Mining’, Richard Clapton’s ‘Glory Road’, Australian Crawl’s ‘Semantics’ and GANGgajang’s ‘Sounds of Then’ – winning two ARIA awards for Engineer Of The Year along the way. When based in the UK in the 90s David worked across Europe and the USA with artists such as Elton John, Brian Adams, Soul Asylum, The Pretenders, Pulp, Ash, Marcella Detroit and Johnny and David Hallyday, on records that have sold well over 60 Million copies in total, achieving numerous world wide #1s including his US Billboard #1 Co-Production of ‘All for Love’ for Brian Adams, Sting and Rod Stewart. David now runs Rhinoceros Music/Publishing, and along with producing records, including three Australian #1s and winning an ARIA ‘Producer of The Year’ award in 2005, still designs and builds amazing studios.


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